Are you a "Nice-to-Have" or a MUST Have?

Step 1: Enter Your Contact Information

Q. Will it work for me?

If you're currently listening to an internal monologue that's looping over and over and sounding a little like this: "Will it work? Is it the right program for me? How is this really different from everything else I’ve tried?" it's time for a breather.

The investment you’re about to make is really an investment in you: in your self-belief, mindset and your potential.

I can't categorically promise that this program will work for you or the level of results you will get – only you have control over that. What I can promise is that, what I teach in this program has worked for the thousands of people I've taught this to. What did they all have in common? They committed fully, invested the necessary time and energy and actively started using their Anthem consistently in their daily life. And I know you can do that too!

Q. When does the training start?

We know you’re busy that’s why we give you INSTANT & UNLIMITED ACCESS to the training so you can learn at your own pace and on your own time. Each module is there for you when you’re ready for it.

Q. I'm really busy. How much time will I have to invest to get results?

That's totally up to you. You could work through the program in a day, a week or possibly longer if you're super busy. But here's the real truth: in order to have what you desire tomorrow, you have to commit to taking action today.

Q. Do I get access to the entire program at once?

Yes. You'll get instant access to our online training portal and can get started right away. You'll have full access to everything you need.

Q. I'm just not sure I’m ready to make the investment...

We totally get how investing in yourself can feel challenging, especially if you've already invested a decent amount of money in your business already. And when you're still waiting to see a return on the money you've already spent, it’s hard to see something and know it could make a massive difference if only the money issue wasn’t in the way.

But here's the thing.

Having a powerful and fascinating Anthem will produce immediate and dramatic results resulting in more opportunities and more income. I guarantee it will impact your life in more ways than you thought possible.

Just think of all the money you've already invested in programs, courses and coaching sessions that haven't yet given you what you really need: to feel confident that you know the best way to uniquely position and promote yourself to anyone you meet.

Q. Will the Ultimate Personal Brand Playbook be offered again?

Yes and No. This is an exclusive limited time offer only for a select group of our subscribers and contains special bonuses that are not normally included in the program.

This is also the lowest price you'll ever see on this program and it will only be offered for a limited time so now is the best time to enroll. Remember, you have nothing to lose. I'm taking all the risk.

Q. What if I find the program just isn't for me? Can I get a refund?

Absolutely. We offer a 30-day money-back refund.

However I know that if you implement what you learn in this program you'll be blown away with the quality and thoroughness and the massive impact you have on people you meet from this point forward.

These are the tried and tested strategies that I've used with both entrepreneurs and the biggest companies in the world so I'm confident they'll work for you as well.

But if it doesn't meet your expectations in any way, simply send us an email to hello@howtofascinate.com within 30 days and we'll instantly refund your money.

In a climate of uncertainty and flux, you can't afford to be a "nice-to-have."

Follow These 9 Proven Principles to Become the Must-Have Solution
in Your Market

Generate more income and ensure a recurring revenue stream that's immune to changes in the economic landscape.

When global events affect the economy, millions of people just like you can suddenly find themselves struggling to find a predictable, consistent source of income.

But now there’s a way for you to be viewed as so valuable, so indispensable, that you’ll always be in high demand regardless of changing economic conditions.

It’s called the Must-Have Method.

The Must-Have Method is very different from the methods you’re likely familiar with because it provides a clear, tactical road-map to improved performance.

When you apply the 9 proven, Must-Have Principles you’ll always be considered the “go-to” person for the job or any opportunity you’re competing for.

This method is so effective and easy to implement you'll notice a measurable difference in the way people respond to you the very first time you use it - as soon as tomorrow even.

What makes this method truly great is that it doesn't make you feel like a square peg in a round hole. Instead, it’s specifically designed to make you the most valuable version of yourself.

It doesn’t matter if you’re a bit of an introvert, if you don't like being assertive when promoting yourself, or if you are afraid of being embarrassed or rejected.

You don’t need to learn any new sales, marketing or presentation skills, and there won’t be any need for affirmations, mantras or meditation to help you improve your self-confidence.

Instead you’ll learn specifically how to position yourself as the best person for the job or opportunity at hand.

You’ll take pride in knowing that your contributions to your company’s or client’s success are fully appreciated and appropriately compensated.

All without being inauthentic or feeling like you’re pretending to be someone you’re not.

And the best news is that when you use the Must-Have Method to become irreplaceable, you’ll experience all of these benefits without a significant time or financial investment.

Imagine how great it will feel to finally....

Get paid for your opinions and outcomes

As you know, Sally Hogshead firmly believes that the greatest value you can add is to become more of yourself.

The more value your clients and prospects perceive in your opinions and outcomes, the more indispensable you will become.

Of all the tools and resources that she has developed for Fascinate, How to Become the Must-Have Solution for your Clients is her absolute favorite digital workbook for becoming essential in your market.

That's why she recorded an accompanying video course on her Must-Have Method.

Sally learned these lessons first hand in her career as a trailblazing copywriter, New York Times bestselling author and Hall of Fame® speaker.

Now she's sharing her Must-Have Method with you, along with bonus material to include companion workbooks on how to develop your Opinions of Authority and turn your customers into raving fanatics. She's even throwing in a special bonus video explaining insights on how she developed her Must-Have Principles.

“It's not enough to be the best at what you do, you must be PERCEIVED as the only one who does what you do.”

-Jerry Garcia - Lead Singer of the Grateful Dead

One thing that is indisputable about the Grateful Dead is that for the hordes of fans that loved their music and culture, they were truly one of a kind.

Unlike the Beatles or Rolling Stones, the Grateful Dead was never a band that achieved the conventional milestones of music industry success.

They didn’t have a huge list of radio or Billboard hits, gold and platinum albums or Grammy awards.

But to their fans, they provided a Must-Have musical experience that no other band could ever come close to replicating.

And that paid off very handsomely for them...

In the 1990’s, the Grateful Dead made a total revenue of $285 million on touring alone, making them the highest-grossing American band of the decade, and the second-highest grossing band of all time, behind the Rolling Stones.

All told, the Grateful Dead played to an estimated 25 million people over their career—more than any other band in history. The Guinness Book of World Records certified that the band had played the “most rock concerts ever performed” at the time with 2,318. They also played to one of the largest single audiences ever - estimated to be over 600,000 people.

What you'll soon discover is how the Grateful Dead utilized one of the core principles of the Must-Have Method to achieve this unique positioning in the minds of their fans and how you too can apply the same principles to your business or career.

Build customer loyalty and multiply your income opportunities...

When you utilize the Must-Have Method to become the preferred choice in your niche, you will:

Secure your existing income and maximize new and additional income opportunities.

Develop deeper trust, more meaningful relationships and stronger bonds with clients and

colleagues.

Be able to confidently and effectively present your ideas, affect important decisions and move others to action.

Increase how frequently you are sought out to share your unique ideas and opinions with new audiences through consultations, podcasts, speaking engagements or media interviews.

Quickly scale your professional network and online followers by converting your clients and colleagues into evangelists who support and recommend the unique value you deliver.

Leverage the Science of Fascination
to become more of the real you...

The Must-Have Method doesn't require you to change who you are.

Instead, it simply requires you to become more of who you are.

The Must-Have Method is based on the findings of our proprietary Kelton Research Study, which included data from over one million professionals. The same revolutionary study was applied to develop the Fascinate® Test, which has been used globally and is the subject of Sally Hogshead’s New York Times bestseller How the World Sees You.

90 Minutes Is All It Takes to Become Indispensable...

Just answer a few key questions related to each of Sally's nine Must-Have Principles.

With those answers and my guidance you'll instantly be able to communicate your distinct advantages more powerfully than ever before.

Never again will you struggle to articulate why you're the best person to uniquely solve the problem at hand or justify the premium price you charge.

The Must-Have Method is proven to help you identify and amplify the best of YOU.

It’s guaranteed to work for you regardless of whether you work for yourself as a coach or consultant, or if you work inside a local small business or a huge organization.

No matter your role or responsibilities, everyone needs to stand out and effectively position themselves as the best choice to customers, clients and colleagues.

The Must-Have Method has helped people like you, at all levels of professional experience achieve dramatically greater levels of success, security and satisfaction.

"...will pay dividends for many months and years to come."

“Outstanding... Sally’s insights into how to be fascinating and represent a fascinating product will pay dividends for many months and years to come. Our sales force walked out excited and with new ideas on how to do their jobs better.”

— Andy Sippel,

VP, Wall Street Journal

"...signed more business in the first month than all of last year..."

"Sally's system allowed our employees to be more productive... ... we literally signed more new business in the first month than all of last year, and more sizable business than in the last four years."

— Daina Middleton,

Global CEO, Performics

"...about embracing the distinct advantages you were born with..."

"Sally Hogshead is the world’s leading expert on fascination. This isn’t about changing who you are. This is about embracing the distinct advantages you were born with and being more of that."

— Marie Forleo,

Bestselling author and host of MarieTV

Getting started is easy…

For a limited time, you can learn and implement the Must-Have Method for our lowest price ever.

When you enroll today you’ll get:

The Must-Have Solution Video Guide - In this video training Sally walks you through her step-by-step guide on how to complete and execute the 9 key principles of how to become the Must-Have Solution.

The Must-Have Solution Workbook - Sally's step-by-step process for crafting the perfect Must-Have Solution. You’ll never again struggle to communicate the value you provide, to make yourself memorable or to position yourself as the obvious choice to potential clients or employers.

Without knowing how much you charge for your expertise, it’s difficult to precisely predict the additional revenue you’ll generate by utilizing the Must-Have Method.

But if adopting this method were to help you retain or win just one client, or earn you a single performance bonus this year, the return on investment would make this a ridiculously good value.

When you act now, we can offer you Sally’s favorite Must-Have Method for just $49!

Become a Must-Have Solution Today! Only $49 with this special offer!

For less than you might spend on coffee in a week, you can learn how to build your influence and grow a predictable and consistent revenue stream this year and beyond.

And you can take a full 30 days to put the Must-Have Method to work.

If at the end of 30 days the Must-Have Method hasn’t given you the tools and mindset to retain more clients and grow your business, simply let us know and we'll refund your entire purchase and even let you keep the program.

Is it okay if we overdeliver for you?

If you know us at all, you know we at Fascinate love to deliver amazing value.

So when you order the Must-Have Method TODAY we're also going to include five intensely valuable bonuses you can’t get anywhere else.

Opinions of Authority Optimization Exercises - How to use the Power Advantage to become the ultimate authority in your industry

Fanatical Customers Framework - How to turn lukewarm customers into raving fanatics!

Sally's Little Recession Playbook Video - 10 Battle-tested insiprations to not only survive turbulent times, but to THRIVE in them--a $49 Value.

The Must-Have Method: Behind The Scenes - In this video you'll discover how Sally originally discovered the Must-Have Method principles and why they're so powerful.

How to Fascinate Premium Cheat Sheet Bundle - Five quick one-page primers on How to Fascinate your listener--in every situation.

So for our special price of just $49 you’ll instantly get the entire Must-Have Method training, and these 5 extremely valuable bonuses as our gift to you.

But you must take advantage of this special offer before it expires!

Become a Must-Have Solution Today! Only $49 for a Limited Time!

How To Find Big Marketing Ideas Book - Learn how to create marketing campaigns as compelling as your Anthem by mastering how to come up with “Big Marketing Ideas” that instantly get prospects to pay attention to your promotions and take action. Written by legendary Internet Marketer Todd Brown (a $17 Value)

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