Trainers, Coaches, and Consultants:
Turn Your Fascination Advantage Into a Business Asset
Become a Certified Fascinate Advisor and monetize your own unique advantages so that you attract more clients, elevate your authority, and help clients and teams amplify their natural strengths for greater impact!
Step up and transform your coaching or consulting game—become a Fascinate Certified Advisor and...
  • Shatter limitations and unlock client breakthroughs
  • ​Supercharge communication and team dynamics
  • ​Add an industry-leading tool to your arsenal
  • ​Ignite confidence in your personal brand, and the brand’s of your clients
  • ​Power up your clients’ market presence
  • ​Command attention from the first impression
  • ​Refine your coaching and edge
  • ​Earn ICF CCE credits while you're at it!
Ready to Level Up?
Deliver more. Charge more.
The FCA program arms you with the Fascinate® system to amplify client results and crush your business goals—whether you coach, consult, train, or lead.
Your Fascinate Certification Toolkit Includes:
  • Live trainings with Top Performing FCA Trainers
  • ​Eight 3-hour live training sessions
  • ​Eight training modules
  • ​ Business Development Action Plan
  • ​One Hour Personal Brand
  • ​1:1 Call with FCA Trainer
  • ​Qualify for 12 months of the basic FCA Membership
What FCAs Say About the Program

MADELYN RIDGEWAY

I was blown away by the depth of the training and all the resources you get as an FCA to help you be successful. I’m a master trainer for a national parenting program and I’ve attended a LOT of trainings as an attendee. This was hands down one of the best experiences I’ve had. When I consider that it was held in a virtual environment, it makes it even more “fascinating” that it was so well done. This is a tremendous tool to have in your toolbox to offer your clients or as a benefit in your workplace. It’s well worth the effort to make it happen.

JES DESHIELDS

The community and support is top notch, the system and products are even more beneficial than I knew and the possibilities of how to integrate Fascinate into my work are broader than I expected. The Fascinate Certified Advisor program can help to take your consulting or coaching business to the next level. Incorporating Fascinate into your existing product offering can help you differentiate in the highly competitive space of consulting. I loved it and am thankful I made the time to take it! 

ROBYN SAYLES

As one of the first people to be certified, I saw it as my role to bring Fascinate to the marketplace. I use the Fascinate test in many of my projects/engagements. I plan on teaching many more workshops in the near future. It’s a great tool. The impact on my business has been significant and positive.

STEPHEN GARBER

The Fascinate test has proven to be a real help to my clients for their brand, their self awareness, and deepening conversations internally on their teams, more broadly with their organizations, and perhaps most significantly, with their clients. (My trainer)’s delivery style, mastery of the tool, and experience with the program makes the investment of time and money in the training very worthwhile.

TOI SWEENEY

The value to my business has been a game changer. I get to wake up everyday and help extraordinary women and men build exceptional personal brands. I get to help teams level-up by understanding that the company is composed of individual personalities, and that those personalities are shaped by understanding the entire team’s advantages. I am very proud to be a part of such an elite team of coaches.

DARLENE WILLMAN

This training is unlike others. It has a high touch and interactive component that keeps you engaged. I liked that it was longer classes and more frequent so that we can get started immediately. The Fascinate team is amazing and eager to assist you with any of your needs. It’s a complete package. You will learn the importance of creating an Anthem, the benefits of using a team heat map and ideas on what to charge and how to package your offers.
Training Agenda
Expect high-energy, live, interactive sessions that get to the heart of
what makes YOU and your clients fascinating

Welcome and Introduction to Fascinate

  • Review an outline of the FCA Coaching Program objectives and expectations
  • ​Learn about Fascinate’s ICF CCE accreditation
  • ​Dive into the concept of fascination, and Fascinate theory
  • ​Take a tour through the annals of Fascinate’s research and history

Team Coaching

  • Apply the Fascinate® System when coaching groups and teams
  • ​Discover how building a ‘Heat Map’ can visually describe a team’s Advantages
  • Understand and analyze team advantages, blind spots, and opportunities
  • ​Identify how a team is most and least likely to solve problems, deal with conflict, and achieve results

Fascinate® System

  • Explain how the Fascinate System works
  • ​Describe the characteristics of each Fascination Advantage®
  • Apply the Fascination Advantages to real client/work situations
  • ​Recognize communication “red flags” and how to avoid them

Selling Fascinate

  • Describe the Fascinate® competitive advantages
  • ​Explain the portfolio of Fascinate product offerings
  • Learn how to create the perfect Fascinate sales pitch

Fascinate and YOU

  • Claim the words to describe your distinct value
  • ​Create your personal brand’s tagline using the Fascinate Anthem™ Method
  • ​Get hands on, practical coaching experience using Fascinate Anthem Brand Builder

Working with Individual Clients

  • Communicate effectively using the Fascination Advantages
  • ​Identify similarities and differences between your client’s Advantages and your own
  • ​Describe how Fascinate supports the client coaching process
  • ​Identify four ways to coach a client using the Anthem Method

Fascinate Tools + Resources

  • Learn how to create a Team Heat Map
  • ​Access the FCA Toolkit and Resources
  • ​Understand how to use the Fascinate Affiliate tools
  • ​Learn how to integrate the How to Fascinate system into your current coaching and/or training programs
  • ​Construct a Fascinate program/coaching client outline
  • ​Create a personalized Fascinate business development plan
Are You Ready?
Unlock your next level with Fascinate—let’s make YOU unforgettable.
What Clients Say About Working with Fascinate Certified Advisors:
 “I was concerned that there may not be tangible value, that it would be too esoteric. My concern was proven to be misplaced. I have a renewed sense of enlightenment and practical application of what I learned today.”

– Commercial Analyst, Financial Services

“Our team has been exposed to many types of trainings (Ken Blanchard –Situational Leadership + Patrick Lencioni – The 5 Dysfunctions of a Team) and I thought it would be a typical personality training however, it was the most accurate and engaging one I’ve ever experienced.”

– Manager, Mechanical Engineer

“It was very interesting to see how a small list of questions truly nailed my personality. I loved seeing the Archetypes of my team and I will make sure to utilize what makes me valuable instead of always looking to work on what a ‘normal’ sales personality is. This session was an imperative reminder to stay true to myself and that I have great qualities to amplify my leadership skills and improve our team effectiveness.”

– Sales Analyst

“I was extremely inspired by this workshop and felt a sense of confidence, direction and understanding that I never had before. This is by far one of the best presentations I’ve seen.”

– Commercial Analyst

“As a team it helped us be more thoughtful about the branding of our team and how the individuals make up the team. This definitely sets the stage for us to be more intentional in how we present ourselves and capitalize on our advantages to be more successful!”

– Marketing Manager

“This session was a great way to better recognize and accept our strengths in the right way. We all got to understand better where each individual is coming from to recognize the brilliance they bring to our team. As a leader I am now personally invested in helping my team to own our team anthem and help each person show up in their individual anthems.”

– VP, Managing Director

Meet Your Trainers

Kelly Smales

The Catalyst
From high-pressure moments to high-performance results, Kelly Smales ignites change where it matters most. As the creator of the CORE 7 COACHING SYSTEM, Kelly is the spark that helps clients and teams unleash their full potential. With Kelly, you don’t just get a system—you get a Catalyst for lasting change. Her unique approach to transforming teams and focusing on the qualities that drive powerful, lasting change.

Melissa Marcelissen

The Maestro
As a Maestro in the world of leadership, Melissa works closely with corporate leaders, helping them fine-tune their strategies through personalized coaching and consulting. Her workshops amplify engagement and build teams that not only work together but thrive together. Melissa is an unrelenting advocate for Equity, Diversity, Inclusion & Belonging, driving change in communities and organizations alike.
Frequently Asked Questions

I’m not familiar with the Fascinate® System. What is it? 

Your personality has one primary Advantage. It’s how you add value. It’s what makes you different and better. Think of it like a natural superpower for your personality. When you communicate using this Advantage, you earn more attention, and more revenue. Our personality test measures how the world sees you at your best.

Where are certification trainings held?

Our virtual certification training is currently held from the comfort of your own home or office. This is the only training location at this time.

What is the training agenda and schedule? What days and times are trainings held?

The training consists of 7 3-hour sessions. It is usually held on business days over a two-week period, but is occasionally offered as an intensive.

How much can I make as a Certified Advisor?

With a 40% commission, it is easy to start bringing in supplementary income as an Advisor. The level of income you can achieve is dependent upon your efforts and use of your own Advantages.

How much does the training program cost? Are there payment plans available?

The training course tuition is $5,995. Payment plans are available. Begin the process by filling out an application.

Why are advisors provided with Ultimate Personal Brand Playbook?

We want to give trainers and coaches our best tools to improve their business. The Playbook gives everyone in the class a fundamental understanding of the science of Fascination. For Fascinate Certified Advisors, we offer it for free as part of their sign-up.

Is the certification program right for me?

This program was designed so that you can make (or save) money using and sharing Fascination Advantage® products. If this is what you want to do, then the certification program is perfect for you!

I have some unanswered questions … how can I get more clarity?

If you want more information on becoming a Fascinate Certified Advisor please contact FCA@HowToFascinate.com. If you are just getting introduced to Fascinate, learn more at our Main Page.
Copyright © Sally Hogshead and How to Fascinate®