If you've ever struggled to find the best words to describe yourself and what to do when meeting someone new...
Discover how you can instantly fascinate everyone you meet, stand out from the crowd and effortlessly convey your highest value with just 2 powerful words!
How to use your own Personal Brand and Anthem to get the connections, relationships and opportunities you've always wanted
You Only Have 7 Seconds...
According to the Harvard Study of Communications, it only takes seven seconds for someone to form a lasting opinion of you…

They also found that on average, it takes meeting that same person seven more times to change that first impression that you made on them.

How many words can you really say in seven seconds?

“Hi there, it’s so nice to meet you. My name’s Sally.” 
 
Just saying that takes about four seconds.
 
What else could we possibly say in the next three seconds that’s going to make an overwhelmingly positive first impression and convey the unique value you can provide?
WHEN YOU CAN FASCINATE SOMEONE, THEY’RE INSTANTLY CAPTIVATED AND FOCUSED ON YOU AND YOUR MESSAGE...
Opening the doors to opportunities and connections that have been unavailable to you until now
Being Fascinating is the key to being memorable... 

Especially in a crowded marketplace where being different matters more than your strengths, skills and experience.

Hi! My name is Sally Hogshead and this is the reason I built the How to Fascinate® personality test... to help you easily discover your Fascination Advantage.

More than one million participants have taken the Fascination Advantage® assessment and based on our extensive research, we know that there are 42 unique personality Archetypes.

Each personality Archetype has a “Primary” Advantage. Your primary Advantage is what makes you persuasive and captivating. 

Think of it as your personality's natural superpower. 

When you communicate using your Advantage, you instantly gain attention, and ultimately earn more income.
Your Fascination Advantage is also the key to developing your personal brand and Anthem.
Your Anthem is your stake in the ground. It's a concise and powerful phrase that instantly positions you as a valuable person and the leader in your field.
Became a thought leader and gave up my stories!
"So I want to express the difference the Anthem has made in my life … With Prolific Ideas, I have found my voice! I have taken on being a thought leader and given up my stories about being reluctant to participate in social media because I didn't want to say the wrong thing. With my Anthem of Prolific Ideas I really understand what a contribution I can be and that it's natural for me."
— Sharon M

A year's worth of business
in 1 month!
"Sally's system allowed our employees to be more productive by understanding each other's strengths, and enabled our sales team to personalize each sales meeting based on the client's personality. In fact, we literally signed more new business in the first month than all of last year, and more sizable business than the last four years."
— Daina Middleton,
Global CEO, Performics
New awareness of
my strengths!
"The Fascinate system and session was quite transformational for me. It gave me a new awareness of some natural strengths that I already have in my personality that help me to engage the people that I deal with both professionally and personally. I felt that the results were very accurate -- I could think of situations where I’d had success when demonstrating my primary advantages."
— Sharon Slade
WITH YOUR OWN PERSONAL ANTHEM AND BRAND YOU'LL HAVE:
The Right Words to Get You Noticed and Heard
So you make a powerful and lasting first impression that generates curiosity and interest and makes people want to work with you.
A Powerful Tagline That Makes You Memorable
Based on your unique personality and what you do best. Scientifically proven to be accurate and validated by over one million participants
Rock-Solid Confidence to Approach Anyone
Even if you're shy or uncomfortable in social settings. When you know exactly what to say, the anxiety vanishes.
A Laser-Focused Headline and Positioning
So you make a positive impact in all your communications such as your social media profile, bio, resume, or website.
YOU'LL EXPERIENCE THESE BENEFITS AFTER CREATING YOUR PERSONAL BRAND AND ANTHEM:
Benefit #1
Learn how to instantly fascinate anyone you meet
By following my proven process, you’ll:
  • Understand what it means to “fascinate” your listener 
  • ​Be respectfully cautious of the 3 deadly threats to your daily communication 
  • ​Identify how you are most likely to impress others (or potentially damage their perception of you)
Benefit  #2
Discover how the world sees YOU at your best
By following my proven process, you’ll:
  • Realize your top 2 Fascination Advantages, and the Advantage that is the most effortless to use - Tap into these Advantages so you can better avoid communication struggles with customers, coworkers, and even family
  • ​Identify and Understand your Dormant Advantage so you can avoid the most uncomfortable situations and tasks.
  • Understand your unique Fascination Fingerprint - Not everyone with the same Archetype does things the same way. Discover the individual traits that make you - YOU!
  • Learn your Specialty Adjectives - These words describe how you are most likely to over-deliver, and how you are best suited to stand out and rise above the crowd. They are your natural specialty. But more importantly they help you identify the areas of work in which you can make a big difference-- without becoming exhausted or overwhelmed.

Benefit #3
Craft your own powerful and intriguing Anthem
By following my proven process, you’ll:
  • Understand the concept of an Anthem, and how such a simple phrase can position you as a leader and someone that others can't wait to work with.
  • Understand The Golden Window - These 9 seconds are the most critical part of any introduction. I'll show you how to make them truly fascinating to the other participant so you're memorable.
  • Find the best words for your Anthem with the Noun Bank - Our detailed list of the top 100 nouns to use to describe what you do best, broken down by industry.
Benefit #4
How to properly use your Anthem to promote yourself 
By following my proven process, you’ll:
  • Recognize the biggest pain points of your customers, clients and coworkers – and how your Anthem will solve it.
  • ​Understand and be able to effortlessly communicate how you best add value to your clients so you can close more deals and charge what you're worth.
  • Put your Anthem into practice in your daily communication including introducing yourself at a networking event, improving your social media profile and marketing materials and giving presentations in a way that makes your audience eager to listen intently to everything you have to say.
Benefit #5
Live your Anthem to achieve the best life possible
By following my proven process, you’ll:
  • Understand why your personality archetype is not generic and can be used to position yourself uniquely - even against someone of the same type.
  • ​Discover how your Anthem will change your life and business creating more opportunities with less stress and greater joy.
  • ​Put your Anthem Into Action - See how Sally coaches Oliver, a consultant for restaurants, through the process of fine-tuning his anthem.

THE FASTEST AND EASIEST WAY TO DEVELOP YOUR PERSONAL BRAND AND ANTHEM IS BY USING THE ULTIMATE PERSONAL BRAND PLAYBOOK™
Creating an Anthem on your own and picking the best words to accurately communicate your YOU-nique value and personality can be a daunting task. 

But don't worry, I'm going to make it super easy for you...

After years of teaching the process to some of the biggest corporations in the world like AT&T and California Pizza Kitchen along with over 10,235 professionals in every industry you can think of, I've perfected the process of designing your personal brand and crafting your Anthem. 

With my Ultimate Personal Brand Playbook you'll get:
  • The Ultimate Personal Brand Training Series - Detailed training videos, audios and emails from me where I'll walk you step by step through each workbook to help your unique and powerful anthem and my best tips and strategies for instantly putting it to work in your business and personal life.
  • The Ultimate Personal Brand Formula Workbooks - My step-by-step process for crafting the perfect 2 word Anthem to uniquely describe you. You’ll never again struggle to communicate the value you provide, make yourself memorable and position yourself as the obvious choice to potential clients or employers.
As well as these VALUABLE BONUSES…
  • Developing Your Perfect Anthem with Sally Hogshead - In this 30-minute video, watch as Sally coaches three very different individuals to uncover the precise ways they each add value. Use these coaching tactics as you progress through the Ultimate Personal Brand Playbook and develop or refine your own special Anthem. (a $49 Value)
  • The Ultimate LinkedIn Profile - Create the ultimate LinkedIn Profile that will generate more leads and interest and allow you to amplify your value and positioning.
    (a $49 Value)
  • The Ultimate Pitch Openers - Proven ways to start a conversation with anyone (especially influencers)! This tool will help you craft the perfect opener so you'll stand out from the crowd and have the confidence you need to approach anyone in a truly fascinating way that instantly grabs their attention and makes them want to know more about you. (a $49 Value)
  • How To Find Big Marketing Ideas Book - Learn how to create marketing campaigns as compelling as your Anthem by mastering how to come up with “Big Marketing Ideas” that instantly get prospects to pay attention to your promotions and take action. Written by legendary Internet Marketer Todd Brown (a $17 Value)
GET THE ENTIRE ULTIMATE PERSONAL BRAND PLAYBOOK TODAY!
GETTING STARTED IS EASY, INSTANT AND AFFORDABLE...
Like you, I love helping people and there is nothing I'd love more than to see you succeed and achieve your highest potential. 

So I want to make it as easy as possible for you to start designing your personal brand and developing your Anthem today.

We usually sell the Ultimate Personal Brand Playbook for $697 and to be honest it's still  a bargain at the current retail  price for the value it provides and the dramatic impact it will have on your career and confidence. 

But…

I'm on a mission to make sure you're properly positioned for the future ahead. So when you grab the Ultimate Personal Brand Playbook TODAY, I'll let you have it for Just $497!
TOTAL VALUE: $844
SAVE $300 THIS WEEK ONLY!
CREATE YOUR ANTHEM FIRST, THEN DECIDE...
I'm so confident you'll agree that having and using your Anthem is the most powerful personal branding process you've ever experienced and will have a dramatic impact on your career and quality of life.
 
 
Listen to the impact an Anthem had for these clients...
"...I quadrupled my income!"
"...confirmed what I should NOT be doing..."
"...put me at ease and made me more effective..."
YOUR ANTHEM WILL CLEARLY DEFINE YOU...
HOW WOULD YOU PREFER TO INTRODUCE YOURSELF?
FAQs
Q. Will it work for me? 
If you're currently listening to an internal monologue that's looping over and over and sounding a little like this: "Will it work? Is it the right program for me? How is this really different from everything else I’ve tried?" it's time for a breather.

The investment you’re about to make is really an investment in you: in your self-belief, mindset and your potential.

 I can't categorically promise that this program will work for you or the level of results you will get – only you have control over that. What I can promise is that, what I teach in this program has worked for the thousands of people I've taught this to. What did they all have in common? They committed fully, invested the necessary time and energy and actively started using their Anthem consistently in their daily life. And I know you can do that too!
Q. When does the training start?
We know you’re busy that’s why we give you INSTANT & UNLIMITED  ACCESS to the training so you can learn at your own pace and on your own time. Each module is there for you when you’re ready for it.

Q. I'm really busy. How much time will I have to invest to get results?
That's totally up to you. You could work through the program in a day, a week or possibly longer if you're super busy. But here's the real truth: in order to have what you desire tomorrow, you have to commit to taking action today.
Q. Do I get access to the entire program at once? 
Yes. You'll get instant access to our online training portal and can get started right away. You'll have full access to everything you need.
Q. I'm just not sure I’m ready to make the investment...
We totally get how investing in yourself can feel challenging, especially if you've already invested a decent amount of money in your business already. And when you're still waiting to see a return on the money you've already spent, it’s hard to see something and know it could make a massive difference if only the money issue wasn’t in the way.

But here's the thing.

Having a powerful and fascinating Anthem will produce immediate and dramatic results resulting in more opportunities and more income. I guarantee it will impact your life in  more ways than you thought possible.  

Just think of all the money you've already invested in programs, courses and coaching sessions that haven't yet given you what you really need: to feel confident that you know the best way to uniquely position and promote yourself to anyone you meet.
Q. Will the Ultimate Personal Brand Playbook be offered again?
Yes and No. This is an exclusive limited time offer only for a select group of our subscribers and contains special bonuses that are not normally included in the program.

This is also the lowest price you'll ever see on this program and it will only be offered for a limited time so now is the best time to enroll. Remember, you have nothing to lose. I'm taking all the risk.
Q. What if I find the program just isn't for me? Can I get a refund?
Absolutely. We offer a 30-day money-back refund.

However I know that if you implement what you learn in this program you'll be blown away with the quality and thoroughness and the massive impact you have on people you meet from this point forward.

These are the tried and tested strategies that I've used with both entrepreneurs and the biggest companies in the world so I'm confident they'll work for you as well.

But if it doesn't meet your expectations in any way, simply send us an email to hello@howtofascinate.com within 30 days and we'll instantly refund your money.
STILL HAVE QUESTIONS?
We want you to feel secure in your decision to join our community. 

It really matters to us that the Ultimate Personal Brand Playbook is a great fit for you so we want to make sure you have all the information you need to make your decision. Need to know more about the modules, content or just need to ask a question? Contact us >>here<< and we'll get back to you in 24 hours or less.
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